About us

WHAT BRINGS US INSPIRATION?

We know that smell has a psychological effect on the brain and can alleviate stress, improve mood and invoke distant memories. Part of our journey as The Fragrance Room is to bring our community closer to discovering the power of scent to create worlds and conjure atmospheric experiences by sharing the knowledge we have gained over many years.

ABOUT US

The Fragrance Room is a collective of conscious South African home fragrance and body brands that elegantly capture the pristine beauty of Africa, allowing you to experience its essence comfortably in your own space. Our family of brands aims to be socially and environmentally sustainable, and a catalyst for positive change. We believe in being kind without compromising on quality.

OUR PHILOSOPHY
SUSTAINABLE RESOURCES
All products produced are manufactured using raw and natural ingredients.

CRUELTY FREE
No animals are harmed during the process of making our products.

ETHICAL
Workers have a safe and comfortable work environment.

THE POWER OF FRAGRANCE
The human senses are doorways ushering us into memories and emotions. Fragrance is a powerful tool that can be used to express our personality, build confidence and create connections with others. The aromas we enjoy can help elevate our mood and promote positive life experiences creating a sense of overall well-being.

We have a passion for telling stories through products that inspire others. “The very intimate experience of being suddenly transported into our past and vividly reliving intense and emotional memories triggered by smelling, tasting, hearing or seeing something. This unique sensation - the famous Proustian moment”